Retail Price: $16.95
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ISBN: 0965052745
Format: Hardcover, 60 pages
Pub. Date: September 2006
Pub.: Success Dynamics

Synopsis:

E–Mail E–tiquette Made Easy shows business people and individuals alike how to use e-mail in a way that communicates professionalism and conveys courtesy to those who receive it. Through close observation, author Ron Martin noticed the different habits and methods people have in using email – some good, some not so good. This book differentiates among them for you.

There is no doubt that e-mail has dramatically altered the speed of communication and the way we communicate over a very short period of time. Everyone now expects instant responses, therefore forcing many individuals into hastily crafted replies, shortcutting, and rash decision–making processes, often resulting in poor judgment calls. By taking the time to apply some back-to-basics skills and bringing simple "old-school" etiquette to ecommunication, this book illustrates how we can communicate professionally, concisely, and in a manner that demonstrates courtesy and respect.

Ron Martin has spent many years in direct-to-consumer and retail sales and in 1991, founded Success Dynamics, Inc., a company dedicated to teaching retailers and individuals the art of successful selling. In 2001, he created the now famous Morning Report, which is currently playing a role in the success of more than 400 retail locations in 28 states and two countries. Ron has authored three books and co-authored another on achieving success, sales, and sales management.

Doug Carlson is Hawaii’s most experienced media consultant and received his journalism training at the University of Iowa and the Medill School of Journalism at Northwestern University. He currently consults with clients on writing, editing, and media relations.

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